Joana states that working for Fashion Week keeps her up to date on the latest trends and empowers her creative energy to be transferred to other assignments during the year. She is now a respected stylist in Portugal due to her great skills and glamorous life of being flown to countable High Fashion and Couture shows all over the world, and a regular trend-setter in many TV shows in her home country.
Joana loves to shape a style by considering every single detail of a full look. Due to having a multi-award winning , background in colouring and cutting, Joana is a well rounded hair stylist, delivering fantastic results for any challenge which comes her way.

Her passion for hair was inherited by her mother, who has been a hairdresser for more than 40 years, owning her own infamous salon in her home country. However, being ‘just another hairdresser’ was never enough for Joana; she perfected her craft of cutting and colouring, winning multiple degrees, before taking off to conquer the world starting to be a session stylist on many high end shoots and shows in Paris, New York, London, Milan and Berlin. Throughout this journey Joana assisted some of the Masters of the industry, such as Guido Palau, Sam McKnight, Neil Moodie, Syd Hayes, James Pecis, Orlando Pita, Luigi Murenu, Anthony Turner, Chi Wong, Rudi Lewis and James Rowe until she got signed on to be part of one of the best show teams in the Fashion world.

Joana is based in London.

Client list
Dior, Harpers Bazaar, Elle UK, Marie Claire, Modern Luxury Magazine, BMW, Crash Magazine, The Guardian, Schon Magazine, Religion, Sister Magazine, Schwarzkopf Professional, L’Oreal Professional, Alvar Magazine, Sansovino 6, Nou Magazine, among others

Session Work
Chanel, Chanel Haute Couture, Alexander Wang, Marc by Marc Jacobs, Marc Jacobs, Dior, Christian Dior, Dries Van Noten, Balmain, Isabel Marant, Max Mara, Dsquared2, Ports 1961, Pucci, Ungaro, Ferragamo, Miu Miu, Versace, Prada, Prada Men, Valentino, Givenchy, Dolce&Gabbana, Dolce & Gabbana Alta Moda, Lanvin, Bottega Veneta, Angelo Mirani, Viktor & Rolf, Atelier Versace, Jean Paul Gaultier, Nina Richi, Roberto Cavalli, Jil Sander, Fendi, Rick Owens, Just Cavalli, Sacai, Loewe, Etro, Iceberg, Sharon Wauchob, Moschino, Armani Emporio, Alberta Ferreti, Honor, Edun, Blumarine, Antonio Marras, Simone Rocha, Paul&Joe, Hunter, Chloé, Alexander McQueen, Ralph Lauren, Burberry mens, Burberry Porsum, Maison Margiela, Etudes, Louis Vuitton, Victoria Beckham, Jimmy Choo, Lanvin, Super dry, Philip Plein, Oscar de la Renta, Damir Doma plus many more…